measurement

David is big on measurement, in fact for him, if you can't measure something you shouldn't do it!  (NO - see these two posts for why: 1, 2).  This also provided an interesting contrast to Anne-Lise Kjaer's perspective that measurement is sooo 20th century! - a difference which unfortunately we didn't get a chance to explore.

GE try to tailor their communications (to potentials and alumni as well as current employees) according to age, gender, culture and ability etc.  One interesting thing they do is to allow members to opt-in to particular communications.